The First International Celebration of Artistic & Niche Fragrances in the Middle East will be an event par excellence bringing together the world’s best Artistic Perfumery from around the world. An innovative celebration with an artistic flair and promises to be an olfactory platform for buyers and for the fragrance enthusiasts globally.

We aim to become an international source of the most innovative, artistic and ultra exclusive perfume collections and a significant reference point from an international perspective impacting Middle Eastern market. Brands that stand out for quality of offerings, marketing choices and their distinctive niche signature perfumeries are top in our priority list. We pursue the objective of appreciating and visibility to exclusive brands through stringent requirements based on quality and coherence to represent the art of perfumery and its creativity.

THE SCENT aspires to become a global center of artistic niche perfumes and an exclusive international stage dedicated to innovation and excellence in the fragrance industry. It will be an exquisite and artistic presentation appealing to the top connoisseurs of perfumes at a sensory and creative level. In addition there will be an array of rich and interesting events – that will include demonstration of art and olfactive collaborations, workshops, bespoke lectures and up-to-date innovative trends in Niche fragrances and its artistic appreciations – a unique immersive and incredible experience.

THE SCENT Advisory Board of International Niche Fragrance Icons from the World of Perfumery would shortlist the applications of international brands to offer an array of prestigious perfume brands. A stringent selection criterion precedes the acceptance for participation in this prestigious and exclusive conclave of Artistic and perfumatory exhibitors.

The exhibition arena, with handpicked brands from around the world will be an ideal place for professionals, exhibitors, retailer, buyers and distributors to select from the best.